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Over the past 25 years, I have netted results for a number of our clients. I can handle individual projects or full-scale campaigns, whatever best fits your budget.

I like to know what your budget is at the outset of any job. This helps us to strategize what needs to be done first, second, third, etc.

Many times I'll work with our clients on creating a multi-tiered marketing approach which is kinder to their budget. Take for instance the work I did for The College of Saint Rose in the early 90s.

Saint Rose had a $30,000 marketing budget for print collateral each year. Every year they needed brochures for their different majors, a course catalog and a view book targeting juniors and seniors in high school. Are you scratching your head yet on how they afforded all of that on that small budget?

Here’s my solution: Break the budget down into 2-flights of print collateral. Every year we would continue to print the course catalog, but we switched the printing from offset to newsprint/web printing. We then split the budget further:

 Year 1 - We created and published a 32-page view book extolling the benefits of attending The College of Saint Rose. We bought enough books to last 2 years (before the next publication).

Year 2 - We created the major brochures and a “prequalifying” piece that costs less per unit to send to those high school students. By gauging their level of interest, we could decide if the expensive viewbook was worth sending.

See why it’s important that we know all the things you spend your marketing dollars on? This way we can help you make sure you’re making a profit from your marketing efforts!

 

 

 


We Love Our Clients!

I started Imagine That in 1998, when I moved back to the Toledo area to take care of my aging mother. Before forming the company, I had worked in the marketing/communications industry for 20 years. A great deal of that work I did was for in-house marketing departments as well as for PR and advertising agencies. Over the years I have put together marketing strategies, image development, and full scale campaigns for a number of different clients. Each idea had the same goal in mind: to create a marketing solution that delivered results!

Below is a sampling of the different clients I have successfully worked with broken down by type of assignment:

    Multi-Media Marketing Campaigns
     Culligan Water of Northwest Ohio
    Healthways/Harris HealthTrends
          (Client sold sales kit I created for 300% profit!)
    360 Fitness
    Regional Growth Partnership

    Recruiting Materials
    St. Ursula Academy
       (Client saw 16% increase in enrollment in 2002)
    The College of Saint Rose
       (Client saw 12% increase in enrollment 1987-1993)
    Tech Prep

    Newsletters/Annual Reports/Directories
    Nestle FoodServices, Inc./Minor’s flavorfacts newsletter
    Rudolph/Libbe
    WEN-Women’s Entrepreneurial Network
    Tech Prep
    Center for Innovative Food Technologies
    Regional Growth Partnership
    JVS Group
    Capitol Link
    Ohio Council of Community Schools
    EISC
    Enhanced Publications/Vetter Design Group

    Direct Mail Campaigns
    Creative Financial Partners, LLC
    Orbital Storage & Transport
    Business Navigators, Inc.
    Changing Lanes LLC
    The Chocolate Shoppe
    Kidz Watch
    Penrod & George, CPAs
    JT Levin & Associates
    Optical Arts
    Sheryl Smirin Gold, Realtor
    360 Fitness
    EISC
    Ohio Concrete and Sawing
    Super Suppers
    COACT
    Dr. Wilson, DDS
    Great Lakes Event Planning
    John Risner, Edward Jones
    Kellemeier
    Kentwood Mortgage Inc.
    Maumee Chamber of Commerce
    Orbital Storage & Transport
    ProSweep
    Apartments Fayette/Wauseon

    Sales Kits
    Harris HealthTrends/Healthways
    McCarthy Builders
    Regional Growth Partnership
    Women Outsmarting Weight
    Jan Wallen, Speaker

    Marketing in a Box Campaigns
    Creative Financial Partners, LLC
    Business Navigators, Inc.
    Changing Lanes, LLC
    WEN-Women’s Entrepreneurial Network
    David Bodner, Mass Mutual/Seymour & Associates
    Cheryl Norman, Savage & Associates
    Identity Theft Solutions

    Corporate Identity/Brand Development
    Ohio Council for Community Schools
    Kentwood Mortgage
    The Traveling Jewelry Queen - Maggie Sullivan
    Ultimate Body Mind & Spirit, LLC
    Sheryl Smirin Gold, Realtor
    The Capitol Link
    JVS Group
    360 Fitness
    Rocket Ventures
    Intranet Group
    Masterpiece Financial Services
    Creatable Learning Concepts
    Marissa’s Organic Doggie Treats
    WOW - Women Outsmarting Weight
    Transformations Institute
    Phyllis Bartholomy, LMT
    Paths to Wellness
    Couture by Karen
    JT Levin & Associates, CPAs
    Finding Time, LLC
    Changing Lanes, LLC
    Creative Financial Partners, LLC
    Jan Wallen, Speaker
     

 

 

 

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